• Home
  • Musings
    • Helen - why this, why me
    • Policies & Usage
    • Privacy & Data
  • Connect
Menu

Helen Davis

Street Address
City, State, Zip
Phone Number
Thriving Creatively

Your Custom Text Here

Helen Davis

  • Home
  • Musings
  • Emporium
  • About
    • Helen - why this, why me
    • Policies & Usage
    • Privacy & Data
  • Connect

Dear Future You - reimagining 2020 one letter at a time

May 6, 2020 Helen Davis
Future You Butterfly Blog Post May 20.jpg

Our visions for this year may seem like too much to ask in the face of a global pandemic, but will the future you thank you for downsizing your aspirations - or even shelving your dreams altogether?

“You want to be a fairy?” my dad quipped when he saw my 2020 vision board.

It’s a kind triptych and on the first panel there’s a woman, her back to the camera, arms flung joyfully in the air, and a set of beautiful blue butterfly wings on her back. She might look like a modern-day fairy, but what she represented to me back in January was freedom.

Ironic, eh?

Well, while Lockdown Life might feel far from free it’s offered some of us (non key workers) another type of freedom. Work has been pared back. Staying in no longer means missing out. Right now, we have space to reimagine.

Which got me thinking about butterfly symbolism and associations with transformation.

Back to Better Basics

This pandemic has set the stage for getting back to basics.

On the one hand we’re valuing simpler things, like connecting with neighbours and being more creative. Yet, it’s also throwing up darker stuff around family, finances and the future. In short, these so-called ‘unprecedented times’ are encouraging us (sometimes rather forcefully) to reassess.

Some of us might interpret this as shelving our dreams and aspirations and trading them in for some cold hard realism. But what if we think more Marie Kondo when faced with rearranging our lives? Instead of seeing what we have to give up could we ask:

“Does this bring me joy?”

And, can we learn to embrace certain limitations? After all, necessity is the mother of invention, as they say.

Imagining Your New Normal

But where do we begin? Transformation is uncomfortable and challenging. It requires energy and perseverance. What if you feel stuck? Overwhelmed? Or helpless?

Zone out and watch TV?

Well...


For a while Instagram had me wondering if everyone else was busily baking from scratch, and pinning rainbows to windows, while peacefully homeschooling their kids, and performing business pivots that would render Craig Revel Horwood speechless.


So I signed onto some FutureLearn courses - I needed to get my head round the world's financial system pronto. Except, well, I haven’t. In between work and Lockdown Life with my sister and three young nephews I’ve managed, instead, to vastly improve my glare and, yes, my telly watching capabilities.

I know!

Right!?

Then I saw this (Nationwide) ad in which people share some thoughts and feelings about their current lives with their future selves in six months' time - a kind of Lockdown (video) letter, if you will. And, it got me thinking:

“What will the future you thank present you for?”

Dear Future You...

Writing letters to the future you is the kind of writing prompt you might do at school or, like me, on a community volunteer course, say. It’s simple, yet effective. And, I’d argue that these strangest of times provide an ideal opportunity to put pen to paper (or finger to keyboard, if you prefer).

As composer and lyricist Stephen Sondheim once said:

“The more restrictions you have, the easier anything is to write.”

So, if you’ve been confused, sidelined, or even crushed by this pandemic and the fallout, how about feeling out what your New Normal could look like by writing to future you? What would you like future you to remember or to have learned? In short, where would you like future you to be?


Think of yourself as a reassuring friend, and consider:

  • Starting by reflecting on where you are now - clarify and revisit recent experiences

  • Sharing how you feel - What are you enjoying? What are you concerned about?

  • Reflecting on your values - What matters to you now? Why?

  • Setting goals for your ideal New Normal future

  • Giving yourself advice - reassure yourself like a friend

  • Asking yourself questions

Think in terms of:

  • Reflection meets gratitude list meets pep talk


PS you’re a chrysalis

While it’s tempting to zone out with a bottle of wine and a box set, realising I could either see this time as a kind of prison or a vessel of potential - a chrysalis, perhaps? - was a wee bit more empowering than worrying about, well, the entire world.


TIP: I usually handwrite letters to my future self and keep them in my journal, but you might want to use an online tool, like Future Me, and set a time for your letter to be emailed back to you. While a year (or more) is usually popular, six months (the end of 2020 at time of writing) is probably ample distance in these fast-changing, coronavirus times, I reckon.

Have you ever written a letter to your future self? If so, what did you discover?

Tags writing tips, creative prompts, creative journal, journalling, future you, letter writing, vision board, 2020, lockdown, pandemic, butterfly, transformation, goals, dreams, dream board, creativity, reimagine, new normal, Marie Kondo, self reflection

Stuck On Your Ideal Customer Profile? - maybe it’s time to get creative...

March 26, 2019 Helen Davis
Ideal Client Avatar Collage

When my ideal client avatar was alluding me I realised I was thinking about her all the wrong way. So I got out the scissors...

Why a special someone?

Writing for your business 101: If you’re speaking to everyone you’re speaking to no-one. The solution? Write like you’re speaking to one person. Your ideal client, in fact. But just who is she? And how do you find her? I say: Collage her.

Playing with ideas

Yep, that’s right, create your ideal client with cut out paper pieces and glue, like a more mindful Frankenstein. Mmmm, maybe not. For me, collaging my ideal client avatar is what my artist self would call an idea catalyst - a starting point on which to build.

Stuck in your head

Having completed numerous ideal client avatar questionnaires - namely with Marie Forleo’s B-School - I realised my ideal client avatar was stuck in my head. As the girl who gave up art school to go hide behind writing essays at uni, it’s dawned on me that I’m a frustrated artist who writes. So, there was nothing for it - time to get artistic.

Creating your ideal client

I got out some A3 card and some old magazines, and began filling the page with words which resonated, brands my ideal client might buy into, items they might own, thoughts they might have. I tried to let these things flow.

You can get really specific with this ideal client avatar thing - which is what I think trips some of us up. But viewing my ideal client avatar as more of a guide than a blueprint helped free up the creation process. It’s all too easy to get perfection procrastination - I know I do.

Refining your ideal client

I like Danielle La Porte’s take on goals, which she calls ‘core desired feelings’. Feeling your way into an idea and seeing it as a work in progress means you’ll be more flexible and responsive. After all it might turn out your ideal client avatar isn’t quite who you thought she was…

Speaking of which, PR and marketing maven Janet Murray reckons, that while you do indeed need to be talking to that certain someone, you shouldn’t be too wedded to your ideal client avatar.

Remember, we’re talking about connecting with real people here. Get too hooked on the idea of your ideal client and you could be ignoring loyal client needs or creating products aimed at a fantasy following.

Check out Janet Murray’s podcast for some useful tips on what to consider when creating your ideal client avatar.

Where will your ideal client avatar take you?

For now, I’m looking at my ideal client avatar as a kind of communications compass - not a map. I’m playing around with more collages as questions or ideas come up and I’ve been sketching out ideas in my bullet journal.

Where my current clients are mostly established brands, who aren’t likely to be reading this post, I’m now looking to reach a new audience and make meaningful connections with them. And, at the end of the day that means finding out what real people want.

Over to you

Have you had trouble envisioning your ideal client avatar? What got you stuck? Or did the one you create lead you up the garden path? If creating your ideal client avatar in a more creative way resonates with you I’d love to know.

Tags ideal client, ideal customer, ICA, ideal customer avatar, avatar, Marie Forleo, Janet Murray, collage, process, creative blocks, creative solutions, creative, audience, copywriting, business writing, PR, marketing, brand, writing tips, advice, hacks, writing, Danielle La Porte, desire, communications compass, bullet journal
GET ON THE MUSELETTER

POWERED BY SQUARESPACE.